Friday, July 23, 2010

Google Me Vs. Facebook - part 2

Up until now, Google has had a hard time breaking into the social media landscape. They have had various attempts over the years, and although they have acquired a couple of the big players in the industry (Blogger and Youtube), they have yet to produce a successful social media platform of their own. However, there has been a lot of speculation recently that they will soon reveal “Google Me” as a social media experience to rival Facebook. Both Digg founder Kevin Rose and former Facebook CTO Adam D’Angelo have stated that this project is in the works. If successful, this would be huge – the two biggest presences on the web going head to head.

And the timing couldn’t be more perfect for Google. If you remember a few years ago, Myspace was the popular social media place to be. But when people started to complain, saying that it was too crowded and dangerous for teenagers, Facebook stepped up and took advantage of those aspects, effectively creating a platform that incorporated all the good things that Myspace had while leaving out the bad. In a short period of time, Facebook became number one in the industry. And now Google has that same opportunity. Facebook has begun to decline, and general complaints about lack of privacy and that same danger concern have surfaced. If Google capitalizes on these points and creates a newer, better version of social media, they can begin to capture Facebook’s lost market.

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